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The United CEO Says He Thought “We Could Do Something Incredible For Customers Together” United Airlines CEO Scott Kirby says it was his idea to approach American Airlines about a potential merger, and American declined to engage. In a statement, Kirby said, “I approached American about exploring a combination because I thought we could do something incredible for customers together. I always knew that the only way any merger could be successful (and approved) is if it was great for customers and with a willing partner that shared my big, bold vision.